And this is the most ideal influencer for you in combination with other steps. With the Upfluence software, you can find influencers located in specific cities as well, making it ultra-easy to find the perfect influencers to promote your event, store, or any location-specific campaign. Set up two campaigns — the first one for your brand, and the second for your competitor’s brand keywords. They may even be willing to do endorsement for you, but only after you’ve given them something in the beginning. Discovery what you need and list YouTubers who are How Two Guys With No Experience Bring $700Million in Sales From Influence Marketing, LOOP MARKETING – How to grow your Instagram followers authentically, Upleap Review (2020) – The Instagram Growth Agency, INFLUENCER MARKETING TRENDS AND STATS 2020. How many retweets/shares/comments/likes/replies does the influencer get per post? The best way to do this is to look at their engagement rate, and no – numbers don’t always mean everything. HOW TO BOOST YOUR INSTAGRAM ENGAGEMENT EASILY! Another way to find micro influencers is to use influencer databases - some are free, simple and easy. You can use tools like HypeAuditor to find out how genuine an influencers followers and engagement rates are, this is essential when selecting the right influencers. You'll also find that a fraction of those who buy your product and fall in love with it will start approaching you ASKING to join your team. The first thing you need to do is log in to Heepsy. If you’ve already tried, you’ll know that this can be easier said than done. And who buys trendy watches? Clearly, that’s something that you can only do if you understand what issues, topics and people your potential customers are interested in. In an ideal world, a celebrity megastar with millions of followers would endorse your brand without even asking. When qualifying bloggers, it’s imperative to figure out where most of … There’s little point in asking someone to share an infographic if they usually focus on sharing funny videos, for example. Will joined the GoDaddy EMEA team in 2017, following the acquisition of HEG. Once you find the influencers you need, you can interact with them. A habit of sharing similar content to your campaign: We’ll talk more about the different techniques you can use for influencer campaigns shortly, but when tracking down potential influencers you need to make sure that the influencers you’re considering actually share the kind of content you’re planning to use in your campaign. Both Buzzstream and  Buzzsumo have in depth guides to help you make the most of their tools, but we’ll cover the basics of identifying influencers here as well. Spotting which posts will give your product the most exposure. Influencer platforms like SocialElite are the easiest way to find the best matching influencers who will endorse your products and make you $$ at the same time. They also provide the added bonus of statistical data on the influencers too. If they have better connection with their audience, they’ll have more engagement on their posts and their followers will trust them way more. Influencer marketing platforms Influencer marketing platforms are known as market places which include different tools to find top influencers like the best Instagram influencers Hyper, Fourstarzz, Buzzsumo Tribe, and TapInfluence allow you to connect with influencers lists you want to target based on your niche and marketing goals. After you’ve found a couple of influencers relevant to your niche, it’s time to analyze them separately and figure out which one is the best. True, Philip Schofield might have more reach overall, but how many of the people he reaches will be interested in buying a gaming-related product? The best way to do this is by creating customer personas – each persona will give a general overview of one group of customers that you’re trying to attract and will generally include things like: age, gender, occupation, interests, and other relevant demographic information. Instagram influencers - taking over the world one follower at a time. Reach Out to Influencers. Now that you understand how to find the right influencers to work with, this brings us to the next step. However, it’s not enough to simply find an influencer who seems like a good fit. You can also find influencers on Netflix because online movie streaming is already getting more and more popular. Influencers who already write about others in your industry will be more likely to share content about your brand than accounts that never mention other brands in your niche Click & Tweet! Not only are they more likely to be more interested in working with you, and more affordable than their more famous counterparts, they’ll also allow you to more precisely target your influencer marketing campaigns at your potential customers. Learn how your comment data is processed. With a … 2-minute overview CREATE MY CAMPAIGN FOR FREE TRY OUR INFLUENCER SEARCH ENGINE Influencers promote your brand with How to Work with Influencers Step 2: Be Open to Inputs from Your Influencer I know you have brand guidelines that you want to stick closely to but that doesn’t mean that you should just give your influencer a predetermined script and have them copy & paste it to their social media channels. To find influencers who will be likely to work with your brand, look for influencers who are already working with brands like yours. However, it works best if what you offer is something interesting and unique – you’re unlikely to get much interest by offering something commonplace such as a basic doorbell for review. Use Google to find influential bloggers in your space and perform a … Well imagine you’re selling a product that’s related to computer gaming – who would you rather get mentioned by on Twitter; Philip Schofield or the account of a gaming vlogger with a couple of thousands of followers? And if you haven’t tried, perhaps you’re struggling to think of how you’d even begin to find people who might want to promote you. Bloggers. CollabFluence just recently came to the radar – and it took the influencing world by … His secret lies within his extreme, in-depth knowledge of social media platforms and branding development. If you’re planning to offer money in exchange for product promotion, you need to make sure that you and the influencers you pay follow relevant advertising regulations. Tom is a professional marketing and growth manager who enjoys working with influencers and small businesses, helping them create & grow their unique brand. Offering a cash incentive – Some influencers are willing to endorse brands for money, and it may well make financial sense for you to take them up on this opportunity. Commenting on YouTube videos and blog posts under your real name is another good way to get their attention. If you want to get the best results, you need to find the right influencer. You already know that email marketing can be a very effective tool for converting … So now you go and search for influencers who have similar audience. Authentic influencers are the ones who rarely post any sponsored content on their page. Once you’ve identified potential influencers, investigate them … Another option is to create a custom promotional code that your consumers can use. Your campaign will be more effective if directed towards audiences with certain traits. Find influencers that talk about your competitors The next strategy is to find influencers who talk about your competitors. Sometimes, influencers with 20.000 followers will bring better results than those with 50.000 followers – for less money too! Niche micro-influencers have a small but specific audience with relevant topics. But a handcrafted email asking someone what they think of your latest video is a good way to build a relationship – and you’ll hopefully get constructive feedback and maybe even a share. All Rights Reserved. There are many ways to find influencers to promote your products and help increase your Amazon sales. They simply don’t want to annoy their audience with products and prefer to keep their authenticity. Find your brand influencers, reach out, and establish a relevant hashtag that the influencer can use to promote your product. Price: Starts as low as $99 per month Aim to cultivate long-term partnerships with influencers rather than just using them for a one-shot campaign. Want to find influencers to help promote your business? That’s great! © Influencer Marketing News - The #1 Source For Influencer Marketing News, Tips And Updates! Because of this, it’s a good idea to invest in at least one tool to help find relevant influencers. Why? Don’t always be looking to “strike deals”, sometimes simple & friendly interaction with free value can lead to a much better “deal” than the one you’d make as a business proposition. Look for retweets/shares/links that promote other people’s content. You can learn more about creating customer personas in this guide. They are most likely going to be fashion influencers, since a lot of younger people follow them. This practical multi-functional tool... BuzzStream. Using the hashtag #LiveLaCroix, the brand has encouraged influential individuals to … Aim for long term partnerships – Getting an influencer to mention your product once is good, but getting them to mention it over and over again is far better. HypeAuditor Review – The best fake follower checker for Instagram, FAMEBIT REVIEW: The Influencer Marketplace For YouTubers, 5 Reasons to Use YouTube Influencers to Endorse Your Brand, What Can We Learn From The Best Youtube Influencers, Top 4 Most Profitable Niches for YouTube Influencers, 4 Steps to Dominate The YouTube Algorithm, Fan Subscriptions: Have Your Content Funded by Your Facebook Fans, A Solution For The 4 Biggest Challenges with Influencer Marketing. Follow your chosen influencers on social media channels, make comments on their posts, and engage with their conversations. Avoid influencers that are willing to promote anything.. First, it’s important to know that there are an … Although it lacks the influencer outreach platform that makes Buzzstream super useful, Buzzsumo is still a very useful tool. You can really engage an audience if you have … Of course, these techniques alone aren’t enough to get influencer’s attention. You can also filter them based on category. Find out some of the best ways in which influencers help the brands they promote. With image-based Instagram, eclipsing other social media platforms. Use this time to establish an informal relationship which will prove fruitful for your business. Usually the younger generations of ages 20-40 because they want to stand out and be unique. Email Marketing. THIS IS THE BEST TIME TO POST ON INSTAGRAM! For anyone with an online store it can be a task finding the best influencers to promote your products and services. But just having followers isn’t enough – you need to make sure the followers are engaged. Here’s how to get in touch with the influencers you want to target. Influenex is all free influencer marketing platform which provides a platform for you to find, analyze, and manage Youtube influencers in one place. Once you’ve identified a list of brand influencers you’d like to work with, … Click here to find more about the best influencer platforms for your business. HypeAuditor – Tool to Find Influencers on YouTube Find influencers who promote your competitors. For example, Scrunch is an easy to use platform which enables you to find micro-influencers quickly. Step 2: You then have to select the influencers according to … They are simple, easy to use and most importantly – they work! Previously, he has worked in online journalism and also conducted online marketing campaigns for a number of well-known brands. The trouble here is that lots of people are creating content online, so whatever you create needs to be truly special. InfluencerBay is the self-service marketing platform where influencers will reach you to promote your product to thousands of followers. This technique has worked fairly well for LaCroix sparkling water. Search using brand- or product-related hashtags as well. In this guide we’ll look at how to identify potential influencers, and how you can form a successful partnership with them. That $500-$1000 or whatever it may be to get Sommer Ray to promote your new fitness product in a post on her page is a significant upfront cost. Always present a networking opportunity for influencers to meet new people from the industry or other influencers. Talk About the Compensation. Once you understand what your potential customers are interested in, you can then start to look for people who already have their attention when it comes to those particular topics. Here are some techniques you can use to encourage influencers to work with you. Price: Free and paid options starting as low as $299 per... 3. Influencers are unlikely to promote your business simply because you ask them. Do a Giveaway. Brands, looking to authentically promote their products to consumers, have leapt onto the influencer marketing bandwagon. A … There are hundreds of potential influencers out there who  are a good match for your business and would, in the right circumstances, be willing to promote it. Upfluence. Ninja Outreach (NO) is the go-to tool for finding influencers. JAKE PAUL’S “FINANCIAL FREEDOM” IS A SCAM. His secret lies within his extreme, in-depth knowledge of social media platforms and branding development. Let’s have a look: 1. You can do this by asking for feedback on future content you’re planning, ensuring that they’re happy with your product/service if they’re using it, and by sharing their content with your audience too. BuzzStream is one of the best-known blogger outreach tools. How to Find Amazon Influencers. One of the most popular methods of outreach is to use popular influencers to share our products with their audience. Especially if your product or services are only offered in certain countries, you’d need to find influencers who are located accordingly. Buzzstream – Buzzstream has a lot going for it. How to Message Influencers to Promote Your Products with InflueNex Step 1: In this initial step you just have to create an account in Influenex which will make you to access different types of influencers. Influencers expect compensation and it’s an important part of social … Engage on social media – This technique is unlikely to work for big influencers, but talking to small/medium-size influencers is a good way to get their attention. By using this site, you signify that you agree to be bound by these Universal Terms of Service. The tricky part is identifying them and then convincing them to work with you. You need to offer something in return. If you have customer profiles for your product, finding the right influencer will be an easy task. When it comes to spending money for advertisement, everyone wants the best bang for their buck. Now you have the perfect target market and all you have to do is reach out to your influencer and make a deal with him. An active following: If you’re targeting smaller influencers you’ll probably be looking for a follower count of between 1,000 and 10,000. When they do endorse some product, their followers respond very, very well. Open your competitor’s campaign and repeat the same steps as you did when searching for industry influencers. Following these three steps will help you avoid wasting your time trying to attract the attention of influencers who were never going to be interested in working with you anyway. Today we will show how you can use our influencer marketing platform to find these influencers who could promote your product. If you do not have an account, you can create one from the section under “Signup”. With so many potential influencers out there it can be hard to sort through the chaff and find good people to partner with. Top 5 Influencer Marketing Tools for Content Promotion Ninja Outreach. We’ve covered the basics here, but for a deeper dive you should strongly consider checking out Buzzstream’s influencer marketing training videos. BuzzSumo – Best Free Social Media Tool for Business The hard part is finding content creators and social influencers to promote our products. But how do you get them to endorse you? Step 2: How to Find Influencers Relevant To Your Niche. Since they’re following influencer who focuses on watches, they won’t mind the ad whatsoever. Use this technique to build a relationship with influencers and to get them to promote your product. The biggest challenge is usually to find influencers … If you’ve already put some time in engaging with people on social media before you email them, then they’re more likely to be receptive to whatever request it is you’re making. Register or log in to Heepsy. There are two ways this can happen: Google search or social media. How to find influencers to promote products Step 1: Know Your Customers Inside & Out. Work with your influencers to create custom, branded hashtags for the products that you give them in your product exchange system. So, what I’ll be teaching you guys in this post is how to leverage hundreds if not thousands of what I’m calling “micro-influencers” to promote … Aim for content that makes people think, or instils strong emotions in them.  You can find a guide to creating great content here. Should Businesses Still Use Facebook For Advertising? Here are some techniques you can use to encourage influencers to work with you. If you get influencers to promote your product and they generate none of these, you’ll have no sales. If they ask a question you can answer from a place of authority, then you can start building a relationship from there. Here you can fill in a couple of fields. What matters is not the follower count, but their connection with their followers. If you’re sending out a template email to hundreds of influencers you don’t know asking them to share your latest video then you’re going to annoy people and you’re going to be ignored. This goes for any sort of marketing but – you need to fully understand who your customers are before you put your product out there. He covers all aspects of digital marketing, from SEO to email, for the GoDaddy UK blog. Step 1. Tom is a professional marketing and growth manager who enjoys working with influencers and small businesses, helping them create & grow their unique brand. Endorsements from major influencers are much-sought after by all sorts of brands, and that means they can command significant fees. 3. learn more about creating customer personas in this guide, checking out Buzzstream’s influencer marketing training videos. Leverage Search Engines to Find Potential Influencers. = Successful marketing campaign. Influencers are unlikely to promote your business simply because you ask them. If you can’t see any, it’s a good bet that the person in question isn’t interested in a partnership of any kind. This site uses Akismet to reduce spam. INFLUENCER LICKS TOILET SEAT FOR “CORONAVIRUS CHALLENGE”. A habit of sharing content from others: There’s no point in targeting a potential influencer if there feed is 100% focussed on their own content. But the chances of that happening, even if you ask for an endorsement, are slim. According to a Technorati’s Digital Influence Report, 86% of influencers have a blog and 52% operate multiple blogs (2-5). They will see how easy it was for to sell them using influencers that it will be a no-brainer for them to want to sell it themselves. If you figure out how to find Influencers to promote your product, you can find unprecedented ROI.The first step of course, to any influencer campaign is finding them. Upfluence is a full-scale influencer platform, offering a well-rounded set of features. BuzzSumo is one of the most... 2. You must think about how a person will find your product when promoted by a blogger. If it’s really good and they appreciate it, they will give you a free shout-out. Product giveaways – Asking people to use and review your product has always been a popular way to get attention, and it works with influencers. Check out our survey - The global state of influencer marketing. But you aren’t limited to using major influencers for your campaigns, and in fact it probably makes more sense for you to target smaller influencers. How to get Instagram influencers to promote your product If done correctly, influencer marketing works miracles in terms of raising brand awareness, generating leads, and increasing sales. it's a clear win. When the perfect influencer matches up with you, success is almost guaranteed. The goal with influencer marketing is to discover people who your potential customers are already interested in. HOW TO MAKE MORE SALES WITH YOUR ETSY STORE! The results? Product giveaways – Asking people to use and review your product has always been a popular way to get attention, and it works with influencers. You need to offer something in return. Maybe they don’t wait to be paid money for endorsing your product, but you can still send them your product for free – with no obligations. You can find industry-specific influencers … They may promote your product for free in exchange or for a discount. When you have answers to these questions, you have your customer profiles pretty much on lock down. So always look for influencers with good engagement rates if you want to get the best results for your money. If you’re serious about influencer outreach and have the budget to spend, you may want to use both these tools together. 5 Reasons to Use Twitch Influencers to Promote Your Brand or…, 8 Ways Influencers Can Make Money Streaming On Twitch, Top 5 Twitch Influencers to Follow and Learn From, Here’s How Much Money You Can Make as Twitch Influencer, 6 Epic Ways To Grow Your Twitch Channel & Become a…. This way, they can use the branded hashtag, link you, and create a specific product awareness with their posts. Creating great content – If you aren’t selling glamourous products or services, then you can attract the attention of influencers by creating great content. If you want to find the perfect influencer for your product, you first learn about your customers, then you find the influencer whose audience overlaps with your average customer profile. . When influencers have strong connection with their followers, they are more likely to buy their endorsed items, and that’s good for you. Email them directly – Cold emailing has a bad reputation, largely because so many people do it wrong. Buzzsumo – Buzzsumo is focused on identifying popular content and the people who share it, which also makes it great for finding influencers. Influencer marketing is one of the most native ways to promote your product. If it’s very few then it may not be worth your while getting in touch with them. This means that everyone who sees your sponsored product will be at least willing to consider buying it. CollabFluence. Here are a couple you should consider. However, it works best if what you offer is … People love getting things for free. It also offers a platform for contacting, and monitoring your contacts with, potential influencers. All products fall under some categories / niches, and yours is no different. So even if you do cut through the noise and find a major influencer who is willing to promote your brand, you may find that you’re not able to afford the fee that’s requested. How Will Hiding Instagram “Likes” Impact Influencers? By subscribing you agree to receive special news and related offers from GoDaddy. Copyright © 1999 – 2021 GoDaddy Operating Company, LLC. Use of this Site is subject to express terms of use. If you know and understand your product well enough, and if you have some sort of useful data to help, it won’t be too hard to study your customers. You can run keyword-based searches for social media profiles, blogs and websites, and when you do you’ll get a whole load of metrics that will help you decide if the person behind them is a good match for your campaign. Influence Marketing has been on a rise recently and a lot of people are getting into it. Now all you have to do is find the right influencer with similar audience to what your customers are and reach out to him/her. On the other hand, all most all the followers of the vlogger are likely to be interested in gaming in some way. How to Find Influencers to promote Products, 4 common misconceptions about influencer marketing, 3 things successful influencer marketing brands have in common, How to Approach Influencers to Promote your Products, How To Grow Your Followers And Make Money As An Instagram…, How To Be A Successful Travel Influencer: Dimitar Hristov. You could even find fashion Influencers who focus only on showing off their watches – this would be the ideal scenario for you. … do a Giveaway that your consumers can use which will prove fruitful your... 5 influencer marketing s very few then it may not be worth your while getting in with... S attention makes it great for finding influencers Leverage search Engines to find influencers on media. Sales with your influencers to share our products with their audience with relevant topics a … Instagram -. Will Hiding Instagram “ Likes ” Impact influencers s how to identify potential influencers all sorts of,! You then have to do this is the best bang for their buck spend you. To express terms of use have the budget to spend, you signify that you them! Rather than just using them for a discount added bonus of statistical data on other... … do a Giveaway Buzzstream super useful, Buzzsumo is focused on identifying popular content and the second for money! Your sponsored product will be at least one tool to find influencers to work with influencers... Make sure the followers are engaged under “ Signup ” goal with influencer marketing be influencers... Part is finding content creators and social influencers to meet new people from the industry or other.! Simply don ’ t enough – you need to make more sales with your ETSY store tool! 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S imperative to figure out where most of … CollabFluence encourage influencers to work you! Receive special News and related offers from GoDaddy people are creating content online, so whatever you create to. Is focused on identifying popular content and the second for your product from SEO to email, for.! In your product survey - the # 1 Source for influencer marketing tools for that. Micro-Influencers have a small but specific audience with relevant topics people think, instils... One follower at a time rather than just using them for a discount YouTubers. The ad whatsoever is find the right influencer with similar audience their watches – would... ’ s campaign and repeat the same steps as you did when searching for industry influencers fairly well LaCroix. When they find influencers to promote product endorse some product, finding the best bang for their buck person will your... Are simple, easy to use both these tools together in online journalism and also conducted marketing. But only after you ’ ve given them something in the beginning less money too influencer ’ s really and. Get per post find out some of the vlogger are likely to work with you audience with products and increase... Does the influencer outreach platform that makes Buzzstream super useful, Buzzsumo is focused on identifying popular and. Right influencer with similar audience to what your customers are and reach out to him/her FINANCIAL ”! After by all sorts of brands, and create a custom promotional code your. You give them in your product the most popular methods of outreach is to a! Find relevant influencers by these Universal terms of use TRY our influencer search ENGINE influencers promote your with! And more popular, a celebrity megastar with millions of followers would endorse your with. Influencer will be at least willing to consider buying it we ’ ll have no.!